Contrary to what common sense would indicate a clever wit, learned vocabulary and extensive product knowledge can actually impede a copywriter’s effectiveness. 1. Flaunting your copywriting prowess for...
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Stop helping your competitors by focusing on the general benefits of your product category and not your own unique selling proposition (USP). You’ve focused all your marketing efforts on selling the...
Learn MoreAlways write your sales letter in the present tense/second person — unless you have an extraordinarily good reason for doing otherwise. Huh? In grammar the word “tense” means time. It’s...
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