From print ads to web pages, the subject of the photography used in your marketing messages is critical. Of course there are other contributing factors such as the product itself, an enticing offer and...
Learn MorePeople typically have two separate reactions to your marketing message — conscious and unconscious. The conscious scrutiny is their reaction to the visual and verbal elements of your marketing message....
Learn MoreYour marketing communications should look professionally designed. But the design isn’t fine art any more than the marketing copy is a novel. Don’t let sophisticated design concepts sabotage your...
Learn MoreWhen it comes to your marketing message change is good. It is important to test new formats at least once every six months when you are prospecting. this is particularly important when you are marketing to the...
Learn MoreOn deadline with a serious case of writer’s block? Try these quick tricks to jumpstart your marketing copy. Feel free to mix and match. Simply add your product and selling proposition. Then shake, stir...
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