I just received another unsigned letter from my credit cad company. They could have chosen a variety of channels to communicate their special offer to me. But I’m guessing they chose a letter because of...
Learn MoreDespite the explosive growth of the Web and concerns about increasing postal rates, direct mail is still the centerpiece of most direct response campaigns. Direct mail (get USPS stat) is a highly personal and...
Learn MoreWhat can Hollywood studio execs teach you about your direct marketing campaigns? Perhaps quite a bit when you consider the marketing strategy behind limited release films. So what’s a limited release...
Learn More
Follow ronbrauner.com