Sid Caesar once said, "Comedy has to be based on truth. You take the truth and you put a little curlicue at the end." But there's a fine line between comedy and tragic irony when your client keeps changing the curlicue.
People typically have two separate reactions to your marketing message -- conscious and unconscious. The conscious scrutiny is their reaction to the visual and verbal elements of your marketing message. The unconscious determination comes to bear when they arrive at your website or enter your sto[...]
Your marketing communications should look professionally designed. But the design isn't fine art any more than the marketing copy is a novel. Don't let sophisticated design concepts sabotage your marketing. The less styling used the more likley your marketing message will be understood. Make your ma[...]
If your creative team doesn't crave feedback and quantative results from the marketing campaings they're developing -- you're risking monumental failure in your marketing efforts. Creative teams need to be involved in measuring and evaluating the results of their marketing efforts. Understan[...]
In striving to write good headlines, be careful not to employ hyperbole to the extent if disbelief. One aid the believability is to use specific facts and figures in your headline.
