6 Photography Tips for Marketing Success … besides using a snapshot of your teacup Chihuahua.

[caption id="attachment_336" align="alignright" width="200" caption="Princess Phoebe says, "Always put captions under your photos. People read captions before body copy.""][/caption] From print ads to web pages, the subject of the photography used in your marketing messages is critical. ...

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“Marketing Plan vs. Campaign Plan … What’s the Difference?”

Someone actually asked me that question the other day. It’s an excellent question. Except if you have the word “marketing” in your job title. So here’s a quick refresher. We’ll call it an executive brief. The marketing plan is the written methodology for implementing a set of promotiona ...

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