Prospects will not read marketing messages message unless you give them a good reason to do so in the headline. In most marketing communications, no matter how striking the graphics used, the headline is critically important. The majority of your prosepcts will read little more than the headline whe ...
Your headline and sub-headlines alone should provide a brief synopsis of your marketing message. Use sub-headlines to deliver a succinct version of your marketing message to scanners who don’t have time to read your body copy. Sub-headlines call attention to copy that might not otherwise be re ...
Focus on writing the headline first. If you can write a compelling headline you're halfway there. If the headline is good the copy will naturally flow from it. It's relatively easy to write the rest of the copy to support your claim or explain the benefit. But if you write a lame headline to begin w ...
