Segment your target audience. If you are using the same piece of marketing collateral for all of your target markets you’re probably making a mistake. Some market segments respond to one stimulus and others to another. Be topical and pay attention to what’s going on in the world. Look f ...
I just received another unsigned letter from my credit cad company. They could have chosen a variety of channels to communicate their special offer to me. But I’m guessing they chose a letter because of the palpable one-to-one intimacy it conveys. They took time to design a beautiful letter an ...
Primary market research can be employed at any stage in the creative development process. But marketing research is especially useful at the rough execution stage. At that point the creative concept is sufficiently developed to embark on a rough execution of the marketing vehicle. At the rough e ...
