Marketing headlines are five times more likely to be read than body copy. If your headline is poorly written, you're wasting time, money, and advertising space. Here's a checklist to be sure your advertising headlines are on target. Self-Interest Suggest to your reader that here's somethin ...
Many domestic companies try to leverage their internal marketing talent when expanding their marketing efforts internationally. This can sometimes be helpful. But many domestic marketing departments lack international marketing experience. Which is precisely why multinational marketing agencies h ...
In December 2008, the total global Internet audience surpassed one billion visitors as reported by ComScore. The Asia-Pacific region accounted for the largest share of Internet users at 41%. Followed by Europe at 28%, North America at 18%, Latin America at 7% and the Middle East and Africa at 5%.
I’ll admit it. When I was asked in earnest about green marketing strategies in January of last year, I half-suspected another oncoming marketing fad. But now everyone from my drycleaner to the corner gas station is claiming to be green. Green marketing isn’t a new phenomenon. If fact, gre ...
