Additional Inserts Marketers have tested and proved the effectiveness of a variety of additional pieces that can be included in a mail package including: testimonials, article or ad reprints, Q&A sheets, samples, and CDs or DVDs. A sheet containing testimonials from satisfied customers o ...
The brochure illustrates the product or service, displays the features, demonstrates the application, and provides support and substantiation. A good brochure reiterates and reinforces all the main sales points introduced in the letter. Brochures are necessary when selling a product that requires ...
Beyond the function of carrying the contents, the purpose of the envelope is to entice the recipient to interact with the mail package. Studies show that prospects typically consider a direct mail package for only on or two seconds before deciding whether to read it immediately, save it for later ...
