The letter is the single most important piece of the direct mail package because it literally takes the place of the salesperson. A good letter creates a one-to-one rapport between reader and writer. Therefore the writer and designer of any direct mail letter must understand the target audience i ...
Despite the explosive growth of the Web and concerns about increasing postal rates, direct mail is still the centerpiece of most direct response campaigns. Direct mail (get USPS stat) is a highly personal and flexible medium that is used by 77 percent of U.S. companies.1 Direct mail offers a numb ...
Merchandise Catalogs Catalogs have long been a staple of business-to-business marketing, particularly in broad selections of repeat-purchase, low-margin product categories such as office and maintenance supplies. Due to the high investment costs required to print and ship a sizable catalog, a ...
E-mail and Internet Marketing The use of e-mail and Internet marketing have grown significantly within B2B markets and are expected to continue to grow in terms of budget share and influence. New, innovative and interactive media options now include media-rich email, keyword ads delivered via ...
Direct Mail Direct mail including solo packages, flat and dimensional mail is a highly versatile medium for business-to-business marketing. It can be employed as a single-shot mailing, lead generator or follow up vehicle with practically limitless variations in terms of size, shape and composi ...
