From time to time I'm asked about the rules of direct marketing -- or even accused of breaking the rules. It happened to me yesterday and it made me think about the line from the movie remake of Death Race in which Warden Hennessey, played by Joan Allen, warns "the rules are simple ... there are no ...
You've contacted your list of prospects and haven't received the response you had hoped for. Now you'd like to follow up and re-contact these leads but don't have anything new to share. Try looking for something that does interest your prospects and use that to get back on their radar. Share indu ...
It's simple really. Send your target audience something in a box. Whether a consumer or business prospect a box is downright irresistible to your recipient and guaranteed to get opened. A box stands out from the rest of the mail pile Gatekeepers usually won't screen a box A box forces your t ...
Database marketing is a technological means to manage relevant dialogues with customers and prospects. It collects and organizes information about a company’s individual customers and prospects and uses that information to engage in relationship marketing. As the repository of all customer transa ...
Loyalty Arrogance You know your customers love you because your most recent customer loyalty survey indicated the highest levels of customer engagement you’ve ever received. So you really don’t have to worry any more about your customers succumbing to the marketing messages of your competit ...
