The most effective marketing messages are singular, distinct and exhibit a unified theme. Avoid putting too many diverse messages or images in single marketing communication. It's confusing. Focus on delivering a singular message supported by complimentary design elements. Avoid catch-all design ...
(Gulp, is that one of those cutesy-clever headlines I rail against? Yep, it is. Okay, never do that in your copy!) Here's a way to end the debate over long and short copy. Hit 'em with the copy double-whammy! Use your headlines and subheads to deliver a concise sales message. This gives yo ...
Contrary to what common sense would indicate a clever wit, learned vocabulary and extensive product knowledge can actually impede a copywriter's effectiveness. 1. Flaunting your copywriting prowess for the sake of "How clever you are!" comments from your coworkers can become a hindrance to the co ...
The marketplace is crowded and you are one of thousands of marketers out there. What can you do to break through the clutter? Give your prospects a message that's quick and easy to comprehend. And creative strategy that goes beyond slick photography, fancy fonts and clever wordplay. Effective ...
Is the value you offer. However, value can be a complicated concept. Value is composed of two components: price and quality. Quality is in turn composed of two sub-components: product and customer service. Finally, there are three key elements to customer service: availability of product, timing of ...
