[caption id="" align="alignright" width="250" caption="You're Fired!"][/caption] Why Corporate Clients Fire Their Marketing Agencies Lack of Results. You’re fun, funky and creative but hard pressed to demonstrate tangible ROI on your client’s investment. Lack of Client Contact. Everyo ...
“What does marketing research do?” was the question posed to me last night on my return flight from Orlando to Ft. Lauderdale. I was seated next to a senior sales executive from a prestigious business services company and we were about halfway through our obligatory “whadaya do?” conversatio ...
I recently had the opportunity to attend a portfolio review and browse the creative work of neophyte graphic designers and web designers – some of whom were aspiring to positions in advertising agencies and corporate marketing departments. The ideas and images I was exposed to were fresh, innovati ...
It's generally a good idea to match your photography selection to the demographics of your target audience. But when you're marketing to people over the age of 40 choose images of people 10-12 years younger than your targeted demographic.
Perception: Blessed be the brand. Our "brand" is so valuable that it must be revered and protected at all costs. The agency that developed our brand knows exactly what people will respond to. Reality: Most agencies that develop brands are working from some research and their own opinio ...
