[caption id="" align="alignright" width="200" caption="Stop focusing on general product category benefits and emphasize your unique selling proposition"][/caption] Stop helping your competitors by focusing on the general benefits of your product category and not your own unique selling propositi ...
Here's the scenario. You're generating leads but not converting sales. Or you want to activate dormant customers who haven't purchased from you in a while. Send them a personal letter from your CEO or one of the other senior executives at your company. If you're a small to medium sized company an ...
Do your marketing homework! I’m amazed at marketing managers who show up at campaign planning meetings with little more than a pen and paper – if that. However, I assume those empty-handed individuals are more advanced marketers who expect to be furnished with a white board and multi-colored mar ...
If your target audience is composed of brainy professionals (you know the type doctors, engineers or corporate MIS directors) try posing a professional challenge to cut through the clutter and engage them in your marketing message. “If you’re in Industrial Engineering, you should know ...
