Let Your Logo Do the Talking

Consider the effect of your logo and its placement. Your logo can be consider part of your sales message. Whenever your audience encounters an element of your marketing communications campaign they will naturally look for the logo to determine which company the message coming from. As a result, you ...

Read more...



Write Effective Headlines in 3 Words or Less

Sometimes all it takes is a brief headline that quickly identifies your audience or succinctly communicates your main benefit. So don't feel compelled to come up with a eloquent and quotable phrase. Chances are you're not getting paid by the word and ultimately you'll be judged by the response you g ...

Read more...