Unsure? Keep in mind that developing marketing messages without tying them to a specific motive designed to incite your prospects to take action can result in mixed messages, poor positioning and irrelevant sales arguments. Still unsure what motivates your prospects? Here’s a list of the fi ...
Here's a list of 7 things to consider before you buy media: Does the audience of the media you are considering match the demographics and psychographics of your product buyers? In B2B contexts, firmographics are another important consideration. A good place to start is with a competitiv ...
Business is full of executives, attorneys, and accounts who are afraid of associating themselves with a marketing test for the fear it should fall short of anticipated results but will claim full responsibility for the risks previously taken to achieve breakthrough marketing success.
All marketing managers are involved in the creative process in some way. At the very least, they participate in the development of marketing strategy, interface with creative teams and review/approval the final creative execution. All marketing mangers have the opportunity to be creative regard ...
Always restate the client's own marketing objectives prior to presenting the marketing campaign and explain precisely how it is designed to achieve those objectives. Never show comps of marketing creative to a client in rough layout form. When offering multiple versions of a marketing campaig ...
