[caption id="attachment_336" align="alignright" width="200" caption="Princess Phoebe says, "Always put captions under your photos. People read captions before body copy.""][/caption] From print ads to web pages, the subject of the photography used in your marketing messages is critical. ...
Sid Caesar once said, "Comedy has to be based on truth. You take the truth and you put a little curlicue at the end." But there's a fine line between comedy and tragic irony when your client keeps changing the curlicue.
Many domestic companies try to leverage their internal marketing talent when expanding their marketing efforts internationally. This can sometimes be helpful. But many domestic marketing departments lack international marketing experience. Which is precisely why multinational marketing agencies h ...
Ugh! I don’t really want to write a blog post this morning. I’m hard pressed to think of any pearls of marketing wisdom to share with you. I’ll admit I have a serious case of blogger’s block. Okay, I’ll make a list. A list will help me gather my thoughts and get the ball rolling. So her ...
In Business to Business Direct Marketing, Robert Bly defines a hard offer as: An offer that requires or results in a face-to-face or other personal contact between buyer and seller in a sales situation or other circumstances where the seller has the prospect “captive” for purposes of doing so ...
