Campaign managers play a vital role in the marketing process. It’s the campaign manger’s responsibility to ensure that the results of any given campaign align with the objectives of the marketing plan – not to mention quietly making account mangers look good to clients and higher-ups. In es ...
Many domestic companies try to leverage their internal marketing talent when expanding their marketing efforts internationally. This can sometimes be helpful. But many domestic marketing departments lack international marketing experience. Which is precisely why multinational marketing agencies h ...
Lousy Strategy + Lousy Execution = Nothing happens at all. Lousy Strategy + Excellent Execution = You get a lot of people to do something -- but it's the wrong thing. Excellent Strategy + Lousy Execution = You get the result you want -- but not enough of it. Excellent Strategy + Excellen ...
Marketing requirements and restrictions ranging from disclosure requirements to branding constraints can have a critical impact on the execution of your marketing campaign. The results can be delays in launching your campaigns, incurring additional costs for unanticipated changes. Or worst of all go ...
Whether you call it an response form, order form, reply card or BRC the response form is often the last piece considered by the marketing team – but without it your entire marketing effort is lost. In some cases it may be your first and only chance to capture your prospect’s attention. Here†...
