[caption id="attachment_237" align="alignright" width="300" caption="Leave color selection to your graphic designer."][/caption] Artists, psychologists, and florists agree. Color has the ability to communicate and affect our emotions. And if you’ve ever felt blue, been tickled pink, or grown so ...
Your marketing communications should look professionally designed. But the design isn't fine art any more than the marketing copy is a novel. Don't let sophisticated design concepts sabotage your marketing. The less styling used the more likley your marketing message will be understood. Make your ma ...
When it comes to your marketing message change is good. It is important to test new formats at least once every six months when you are prospecting. this is particularly important when you are marketing to the same list over and over again or have a limited market area. Keep a swipe file. This ...
Avoid Clever Headlines Avoid clever and obscure headlines that are not immediately clear to the reader. You only have the your prospect's attetnion for an instant and they won't waste thier time trying to figure out what you mean. Avoid Curt Headlines Don't make you headline so brief that ...
Ask yourself what would compel you to buy this prodcut or service. Identify in your own mind what sales argument would make you part with your money. Express this in as few words as possible. There you have it -- That's you headline. Now, can you make your headline shorter, punchier or more clear?
