[caption id="attachment_336" align="alignright" width="200" caption="Princess Phoebe says, "Always put captions under your photos. People read captions before body copy.""][/caption] From print ads to web pages, the subject of the photography used in your marketing messages is critical. ...
[caption id="attachment_237" align="alignright" width="300" caption="Leave color selection to your graphic designer."][/caption] Artists, psychologists, and florists agree. Color has the ability to communicate and affect our emotions. And if you’ve ever felt blue, been tickled pink, or grown so ...
People typically have two separate reactions to your marketing message -- conscious and unconscious. The conscious scrutiny is their reaction to the visual and verbal elements of your marketing message. The unconscious determination comes to bear when they arrive at your website or enter your sto ...
Your marketing communications should look professionally designed. But the design isn't fine art any more than the marketing copy is a novel. Don't let sophisticated design concepts sabotage your marketing. The less styling used the more likley your marketing message will be understood. Make your ma ...
Segment your target audience. If you are using the same piece of marketing collateral for all of your target markets you’re probably making a mistake. Some market segments respond to one stimulus and others to another. Be topical and pay attention to what’s going on in the world. Look f ...
