When it comes to your marketing message change is good. It is important to test new formats at least once every six months when you are prospecting. this is particularly important when you are marketing to the same list over and over again or have a limited market area. Keep a swipe file. This ...
Avoid Clever Headlines Avoid clever and obscure headlines that are not immediately clear to the reader. You only have the your prospect's attetnion for an instant and they won't waste thier time trying to figure out what you mean. Avoid Curt Headlines Don't make you headline so brief that ...
Ask yourself what would compel you to buy this prodcut or service. Identify in your own mind what sales argument would make you part with your money. Express this in as few words as possible. There you have it -- That's you headline. Now, can you make your headline shorter, punchier or more clear?
Prospects will not read marketing messages message unless you give them a good reason to do so in the headline. In most marketing communications, no matter how striking the graphics used, the headline is critically important. The majority of your prosepcts will read little more than the headline whe ...
Focus on writing the headline first. If you can write a compelling headline you're halfway there. If the headline is good the copy will naturally flow from it. It's relatively easy to write the rest of the copy to support your claim or explain the benefit. But if you write a lame headline to begin w ...
