The key elements of the creative portion of your marketing campaign are the creative design and execution. In order to direct the creative effort, the campaign manager would develop a creative brief. The creative brief is the marketing team’s key tool to assess whether the chosen creative meets th ...
Someone actually asked me that question the other day. It’s an excellent question. Except if you have the word “marketing” in your job title. So here’s a quick refresher. We’ll call it an executive brief. The marketing plan is the written methodology for implementing a set of promotiona ...
If your creative team doesn't crave feedback and quantative results from the marketing campaings they're developing -- you're risking monumental failure in your marketing efforts. Creative teams need to be involved in measuring and evaluating the results of their marketing efforts. Understan ...
In striving to write good headlines, be careful not to employ hyperbole to the extent if disbelief. One aid the believability is to use specific facts and figures in your headline.
Segment your target audience. If you are using the same piece of marketing collateral for all of your target markets you’re probably making a mistake. Some market segments respond to one stimulus and others to another. Be topical and pay attention to what’s going on in the world. Look f ...
