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A Resolution for Marketers: Leave Color Selection to Your Graphic Designer
Artists, psychologists, and florists...
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Painfully Funny, Excruciatingly Truthful
Sid Caesar once said, “Comedy has...
QR code is short for quick response code. It’s a two-dimensional bar code that can be scanned by a smartphone and thereby transfer information to the smartphone’s user. Originally developed by Denso Wave Inc. back in 1994 for tracking vehicle parts, QR codes are...
Learn MoreThe key elements of the creative portion of your marketing campaign are the creative design and execution. In order to direct the creative effort, the campaign manager would develop a creative brief. The creative brief is the marketing team’s key tool to assess...
Learn MoreFrom print ads to web pages, the subject of the photography used in your marketing messages is critical. Of course there are other contributing factors such as the product itself, an enticing offer and effective copywriting. But it’s likely to be the photography...
Learn MoreSomeone actually asked me that question the other day. It’s an excellent question. Except if you have the word “marketing†in your job title. So here’s a quick refresher. We’ll call it an executive brief. The marketing plan is the...
Learn MoreCampaign managers play a vital role in the marketing process. It’s the campaign mangers responsibility to ensure that the results of any given campaign align with the objectives of the marketing plan — not to mention quietly making account mangers look good to...
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