The key elements of the creative portion of your marketing campaign are the creative design and execution. In order to direct the creative effort, the campaign manager would develop a creative brief. The creative brief is the marketing team’s key tool to assess whether the chosen creative meets th[...]
[caption id="attachment_336" align="alignright" width="200" caption="Princess Phoebe says, "Always put captions under your photos. People read captions before body copy.""][/caption] From print ads to web pages, the subject of the photography used in your marketing messages is critical.[...]
Someone actually asked me that question the other day. It’s an excellent question. Except if you have the word “marketing” in your job title. So here’s a quick refresher. We’ll call it an executive brief. The marketing plan is the written methodology for implementing a set of promotiona[...]
Campaign managers play a vital role in the marketing process. It’s the campaign manger’s responsibility to ensure that the results of any given campaign align with the objectives of the marketing plan – not to mention quietly making account mangers look good to clients and higher-ups. In es[...]
[caption id="attachment_237" align="alignright" width="300" caption="Leave color selection to your graphic designer."][/caption] Artists, psychologists, and florists agree. Color has the ability to communicate and affect our emotions. And if you’ve ever felt blue, been tickled pink, or grown so[...]
