Someone actually asked me that question the other day. It’s an excellent question. Except if you have the word “marketing” in your job title. So here’s a quick refresher. We’ll call it an executive brief. The marketing plan is the written methodology for implementing a set of promotiona[...]
Campaign managers play a vital role in the marketing process. It’s the campaign manger’s responsibility to ensure that the results of any given campaign align with the objectives of the marketing plan – not to mention quietly making account mangers look good to clients and higher-ups. In es[...]
[caption id="attachment_237" align="alignright" width="300" caption="Leave color selection to your graphic designer."][/caption] Artists, psychologists, and florists agree. Color has the ability to communicate and affect our emotions. And if you’ve ever felt blue, been tickled pink, or grown so[...]
Sid Caesar once said, "Comedy has to be based on truth. You take the truth and you put a little curlicue at the end." But there's a fine line between comedy and tragic irony when your client keeps changing the curlicue.
People typically have two separate reactions to your marketing message -- conscious and unconscious. The conscious scrutiny is their reaction to the visual and verbal elements of your marketing message. The unconscious determination comes to bear when they arrive at your website or enter your sto[...]
