The Creative Brief: Don’t Launch a Marketing Campaign Without One

The key elements of the creative portion of your marketing campaign are the creative design and execution. In order to direct the creative effort, the campaign manager would develop a creative brief. The creative brief is the marketing team’s key tool to assess whether the chosen creative meets th[...]

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6 Photography Tips for Marketing Success … besides using a snapshot of your teacup Chihuahua.

[caption id="attachment_336" align="alignright" width="200" caption="Princess Phoebe says, "Always put captions under your photos. People read captions before body copy.""][/caption] From print ads to web pages, the subject of the photography used in your marketing messages is critical.[...]

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“Marketing Plan vs. Campaign Plan … What’s the Difference?”

Someone actually asked me that question the other day. It’s an excellent question. Except if you have the word “marketing” in your job title. So here’s a quick refresher. We’ll call it an executive brief. The marketing plan is the written methodology for implementing a set of promotiona[...]

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3 Best Practices for Effective Marketing Campaign Management

Campaign managers play a vital role in the marketing process. It’s the campaign manger’s responsibility to ensure that the results of any given campaign align with the objectives of the marketing plan – not to mention quietly making account mangers look good to clients and higher-ups. In es[...]

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A Resolution for Marketers: Leave Color Selection to Your Graphic Designer

[caption id="attachment_237" align="alignright" width="300" caption="Leave color selection to your graphic designer."][/caption] Artists, psychologists, and florists agree. Color has the ability to communicate and affect our emotions. And if you’ve ever felt blue, been tickled pink, or grown so[...]

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