QR code is short for quick response code. It’s a two-dimensional bar code that can be scanned by a smartphone and thereby transfer information to the smartphone’s user. Originally developed by Denso Wave Inc. back in 1994 for tracking vehicle parts, QR codes are becoming increasingly used for co[...]
The key elements of the creative portion of your marketing campaign are the creative design and execution. In order to direct the creative effort, the campaign manager would develop a creative brief. The creative brief is the marketing team’s key tool to assess whether the chosen creative mee[...]
[caption id="attachment_336" align="alignright" width="200" caption="Princess Phoebe says, "Always put captions under your photos. People read captions before body copy.""][/caption] From print ads to web pages, the subject of the photography used in your marketing messages is critical.[...]
Someone actually asked me that question the other day. It’s an excellent question. Except if you have the word “marketing†in your job title. So here’s a quick refresher. We’ll call it an executive brief. The marketing plan is the written methodology for implement[...]
Campaign managers play a vital role in the marketing process. It’s the campaign manger’s responsibility to ensure that the results of any given campaign align with the objectives of the marketing plan – not to mention quietly making account mangers look good to clients and highe[...]
